Georgia Business: D. Geller & Son

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(678) 369-0333
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A Message From Dale

The TrustDALE Certification process requires that a business must first pass my stringent 7-Point Investigative Review of reputation, price, quality, and customer service. That process is completed through detailed research and a personal company interview. I've given this business my highest recommendation. I believe that you, too, can feel confident placing your trust in their services.

About D. Geller & Son - Georgia,

D. Geller & Son is a family owned and operated jewelry business specializing in diamonds and bridal jewelry. They have been a full service jeweler in Atlanta since 1939 with the largest staff of GIA graduate gemologists.  Every staff member completes continuing education to deliver the best in both product knowledge and customer service.  D. Geller & Son carry only the highest quality brands including Tacori, Verragio, and Scott Kay.


There are key things you should look for when shopping for jewelry. Is the sales person on commission or salary? Does the jeweler have "clout" in the business, meaning a long history which translates to negotiating the best prices from suppliers, and finally, does the jeweler care about creating a customer for life? My personal experience (and investigation) finds D. Geller & Son deliver all the above, and at your best price. As Mike Geller says, "shop everywhere else, and then visit and buy from us!"


I visited a number of well-known jewelry stores when shopping for my wife, Angie. Diamond for diamond, piece for piece, every offering paled in comparison to D. Geller & Son. Specials seemed more like inventory reduction; not at D. Geller & Son. What's more, D. Geller & Son has more GIA graduate gemologists on staff than any other jeweler in the southeast. Along with certified bench jewelers, all associates receive continuing education, focused on putting the customer first.

Customer Service

Let's start with the obvious: D. Geller & Son has served Georgia since 1939; wow! That means they know how to treat customers. Through daily meetings and continuing education, their highly trained staff maintains the highest level of customer service. Whether you're looking for engagement rings, diamonds, wedding bands, jewelry repair, or an honest place to sell your gold, with two locations and the largest selection and best value, based on my review - with D. Geller & Son, you can't go wrong.

Business Contact Info

Products and Services:

Diamond jewelry, wedding bands, engagement rings, gold buying, watches, jewelry repair, jewelry cleaning.

Business Location(s):

2453 Cobb Pkwy

Smyrna , GA 30080

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What is the TrustDALE Investigative Process & the Make it Right Guarantee?

7-Point Investigative Review

The TrustDale Investigative Process is completed through a personal interview with the business owner or representative, a completed application, public records search, and secret shopping. TrustDale disclaims any liability for any and all inadvertent inaccuracies.
  1. Price: The Company must price its main product or products competitively (unless there is a significant difference in the quality of the product). The Company must honor the price it advertises, and not use unavailable products to lure and trap customers into more expensive products.
  2. Verified Reputation & Customer Service: The performance of each company is continually and systematically reviewed for delivery of excellent customer service. This is achieved by conducting follow up surveys of customers who have contacted recommended service providers.
  3. What Would Cardwell Do: Dale Cardwell developed a proven standard of consumer fairness through thousands of real-world problem-solving experiences. This created the basis for “What Would Cardwell Do?” in regard to whether Dale would choose to personally do business with this Company.
  4. Governor’s Office of Consumer Affairs, Consumer Publications, FTC: Each Company is reviewed through the pertinent agencies and publications.
  5. Licensing, Professional Certification, Insurance and Bonding: Each Company is reviewed for proper professional credentialing.
  6. Lawsuit Search and Review: A review of the Company’s litigation history is completed to assure no history of unprofessional or illegal business practices.
  7. “Make it Right Guarantee”: The Company agrees to accept and abide by TrustDale’s Make it Right Guarantee.

Make it Right Guarantee

Certified businesses must agree in writing to accept and abide by the following:
  1. Customers have a right to extraordinary customer service.
  2. My current warranty and customer service are among the best available in the field.
  3. I ensure complete customer satisfaction, by offering the TrustDale Make It Right guarantee.
  4. The TrustDale Guarantee becomes valid when a customer contacts the vendor through TrustDale, or confirms his purchase on within 24 hours of the transaction.
  5. The TrustDale Guarantee states that if the customer is dissatisfied with a product, repair or customer service, the customer will first employ the avenues of redress made available by the business’ customer service agreement. In the event that at the conclusion of the process the customer remains dissatisfied, he/she will have the right to take the grievance to TrustDale.
  6. I will allow TrustDale and an independent expert in the field to review the customer’s complaint. If upon conclusion of review, the independent expert and Dale agree that the customer’s position is justified, I agree to abide by the recommendation of TrustDale to Make It Right.
  7. Make It Right means the vendor will repair/replace the product as recommended by TrustDale, or will pay for the product to be repaired or replaced, or will reimburse the customer for the cost of the repair/product at a price up to, but not to exceed, the original price paid by the customer.