Jewelry is unlike any other purchase you will make. Sometimes people can by jewelry for themselves, like fine art that you wear. Other times it is given as a gift, for an engagement, anniversary, or any other occasion, and it means so much more. When you are purchasing jewelry for yourself or for a loved one, you want to know that you are working with the best jewelers to get the highest quality product.
Perhaps the most iconic piece of jewelry is the diamond engagement ring. It is a symbol of love and devotion like none other. It is something that a person receives at one of the most important moments of their life. And it something a person will hopefully wear for the rest of their life.
It’s not easy buying an engagement ring. It is often the first piece of fine jewelry a person has bought. The added pressure of purchasing it for someone else to wear, often without getting their approval first, makes this an especially difficult decision. Once a person has made the decision to propose to their loved one, the next step can be just as difficult and much less natural.
It’s important when shopping for an engagement ring that you have patient, skilled guidance from a knowledgeable jeweler. Many people buying a diamond engagement ring have never bought a diamond before. So education is a major part of what an honest jeweler provides their customers.
The Four C’s of Diamonds
In general, there are four C’s to consider when evaluating a diamond.
The first C is Carat Weight. The carat is a measure of weight, and it translates into the size of the diamond. 5 metric carats equal exactly 1 gram. Most often an engagement ring diamond ranges from 0.25 to 2.00 carats, though in some circumstances it can be bigger.
The second C is Cut. The cut of a diamond is the quality of the proportions and symmetry of a diamond. The best cut is the cut that allows the most light to return out the top of the diamond. The cut makes a vast difference in how brilliantly your diamond shines.
The third C is Color. Diamonds range from colorless to light yellow or even light brown. The less color in a diamond, the rarer it is. In some instances a diamond may have a fancy color, including yellow, blue, or even red diamonds. These are especially rare and cost more.
The fourth C is Clarity. Clarity is defined as the measure of inclusions and blemishes present in the diamond. There are a number of different types of inclusions, which are small irregularities that develop as the diamond forms. One common inclusion is tiny bits of crystal that form inside the diamond, which show up as tiny flecks. Blemishes occur after the diamond forms, in the cutting and handling process. The fewer inclusions and blemishes, the rarer and more expensive the diamond.
GIA is an independent non-profit organization that grades diamonds. They came up with the 4 C’s and they review individual diamonds and issue reports. A GIA diamond is a diamond that has been independently reviewed and graded by GIA professionals. Purchasing a GIA diamond ensures that you know exactly what you are getting. By developing a scientific system for grading diamonds, GIA makes it easier for new buyers to understand the quality of the diamond they are purchasing.
D. Geller & Son
D. Geller & Son is a family owned business. I began with Dan Geller in 1939, who opened up a business offering diamonds and fine jewelry both wholesale and to the public. D. Geller & Son has been located in Atlanta since its founding and is one of Atlanta’s oldest fine jewelers. They are also a TrustDALE certified business.
When you work with D. Geller & Son, you can be sure that you are receiving the best customer service. They have the largest staff of GIA graduate gemologists in Atlanta. Each of their staff members completes continuing education. This ensures that you are getting the most knowledgeable and customer service oriented staff.
When it comes to purchasing an engagement ring, D. Geller & Son’s expert staff help to educate and guide the customer, without high pressure sales tactics. If you are considering purchasing a diamond engagement ring D. Geller & Son should be your first and last stop.
If you are designing your own jewelry, you can work with D. Geller & Son to find the best diamond to suit your needs, taste, and budget. Their helpful staff will guide you as you design something totally unique.
Another option when designing custom jewelry is to purchase loose diamonds. Loose diamonds are diamonds that are not set into any jewelry. It is just the diamond, which can be set into jewelry by a separate jeweler. This is an especially good option if you are looking for very rare of high end diamonds.
Loose diamond sellers are often discrete and show their products by appointment only. This is the case with Keegan & Co.
Keegan & Co. carries Atlanta’s largest inventory of GIA diamonds. They are direct diamond importers and experts in the diamond trade. They also sell some mountings and fashion jewelry. If you are looking for a specific type of diamond, Keegan & Co. is sure to have what you are looking for. Once you have found your perfect diamond, you can take it to the jewelers at Keegan & Co. or any other jeweler to create the perfect piece of jewelry for you.
Other Types of Jewelry
Of course, diamond engagement rings are not the only type of jewelry people in Atlanta are searching for. Many buyers are looking for jewelry, diamond or otherwise, to celebrate other great moments in life. Gifts of jewelry can honor a wedding, anniversary, birthday, holiday, or other special moment, like a graduation or confirmation.
And sometimes jewelry is a person gift, a gift to yourself. Working with D. Geller & Son and with Keegan & Co. you can get the best prices and selection on jewelry for every occasion. Whether you are looking for gold necklaces, gemstone cufflinks, earrings, pearls, or pendants, D. Geller & Son has what you are looking for. And if you need a diamond for any purpose, you are guaranteed to find what you are looking for at Keegan & Co., home of the largest inventory or GIA diamonds in Atlanta.
A Jeweler You Can Trust
An engagement ring is one of the largest purchases a couple will make. The average couple in 2017 spent about $6,000 on their engagement ring. If you are purchasing jewelry for another occasion or just for yourself, you’ll also want to be sure that you are getting the best quality and the best prices. In short, you want to know that you can trust your jeweler. TrustDALE knows this, which is why we have specifically certified D. Geller & Son and Keegan & Co. as jewelers you can trust.
Every business certified by TrustDALE goes through a rigorous 7-point investigative review process to ensure that they are a legitimate, trustworthy, and high quality business. TrustDALE certified businesses offer their products at competitive rates and honor the prices advertised. You will never get a bait and switch with a TrustDALE certified business.
TrustDALE certified businesses all agree to the Make it Right Guarantee. This ensures that businesses offer the best customer service and resolve all complaints in a prompt, professional, and fair manner. However, because TrustDALE investigates certified businesses for past complaints or legal action, it is unlikely that you will ever need to activate the guarantee.