TrustDALE has spent decades looking out for the little guy and exposing crooked businesses. As an investigative reporter and a consumer advocate, Dale has seen how people get scammed. Over the course of his career, Dale has seen consumers make the same mistakes over and over again. That's why he wrote 'Don't Get Scammed, Get Smart'. Instead of investigating scams after the fact, Dale wants to help consumers recognize a scam before it starts, and steer clear of shady businesses.

When Something Doesn't Feel Right

When you get an offer from a company, or when you go out to proactively find a good or service, you want to feel confident that you are getting your money's worth. So when you get the feeling that something isn't right, you need to listen to that feeling and take extra steps to avoid getting scammed. Dale uses the D.E.A.L. method to help consumers ensure that they are getting a genuine deal.

D. Define

Make sure that you know exactly what the offer is. Scammers use fuzzy language and unclear commitments to take your money. If it's not abundantly clear what the deal is, skip it. At TrustDALE, we always recommend that consumers get a clear contract in writing before doing any business.

E. Ensure

You want to ensure that what you are getting is the real deal. Don't just take the company's word for it. Dale will help you learn to ensure that you are getting what you think you are.

A. Authenticate

As consumers, we like to trust people. But scammers can take advantage of consumers' trust to separate them from their money. While it is sometimes useful to trust people in life, in business, you need to authenticate.

L. Legitimize

Is this deal legitimate? Never do business with someone who isn't entirely above board. If a company offers to save you money with some questionable business practices, run the other way. 'Don't Get Scammed, Get Smart' will help you legitimize a business offer before you get in over your head.

The Ripoff Zone

Dale has seen it over and over. Scammers take advantage of the ripoff zone. That's the zone from $50 to $50,000 in which disagreements are viewed as civil disagreement, not criminal activity. Scammers know that if they steal any amount of money in the ripoff zone, they can avoid the police and criminal prosecution. In case they are sued, all they have to do is prove their case in a civil complaint as if they were a legitimate business. And if they lose, they usually won't lose anything more than the money you already gave them. 'Don't Get Scammed, Get Smart' teaches you how to protect yourself in the ripoff zone. It also shows you how to get back your money even when it's within the ripoff zone.

You can order your copy of 'Don't Get Scammed, Get Smart' on Amazon today!

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Dale's New Book:
Don't Get Scammed: Get Smart!
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SCAMMERS BEWARE: SEASONED CONSUMER INVESTIGATOR DALE CARDWELL GIVES READERS A GAME PLAN TO AVOID RIP-OFFS