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I trust J.C. Penney...


Six months after J.C. Penney boldly ditched its "sales" pricing strategy and began offering "everyday lower prices," consumers are staying away in droves. Why in the world are consumers not responding positively to a store that guarantees to offer the lowest possible price? It's human nature. People desperately want to believe they can get something for nothing. Click HERE to read more from Dale on where you can purchase merchandise at really low prices!

TRUSTDale Tip of the Day: *Tips for Safe Driving Over Labor Day Weekend

o Pay heed to emergency signals and traffic. When you see an emergency vehicle's lights flashing, MOVE OVER and SLOW DOWN. If you want to help, it would be best to call 911 and report the accident.
o Establish and enforce a driver's distraction-free zone. Especially in cars equipped with electronic devices including cell phones, video games and global positioning systems
o Allow plenty of travel time to avoid frustration and for those extra stops every traveler has to make.
o Drive defensively and exercise caution, especially during inclement weather.
o Keep BBB with you on the road. BBB has a free app for iPhones on iTunes. Look for bbbsearch to receive this free service. For those who do not want to download this app, just go to