The TrustDale Investigative Process is completed through a personal interview with the business owner or representative, a completed application, public records search, and secret shopping. TrustDale disclaims any liability for any and all inadvertent inaccuracies.


  1. Price: The Company must price its main product or products competitively (unless there is a significant difference in the quality of the product). The Company must honor the price it advertises, and not use unavailable products to lure and trap customers into more expensive products.
  2. Verified Reputation & Customer Service: The performance of each company is continually and systematically reviewed for delivery of excellent customer service. This is achieved by conducting follow up surveys of customers who have contacted recommended service providers.
  3. What Would Cardwell Do: Dale Cardwell developed a proven standard of consumer fairness through thousands of real-world problem-solving experiences. This created the basis for “What Would Cardwell Do?” in regard to whether Dale would choose to personally do business with this Company.
  4. Governor’s Office of Consumer Affairs, Consumer Publications, FTC: Each Company is reviewed through the pertinent agencies and publications.
  5. Licensing, Professional Certification, Insurance and Bonding: Each Company is reviewed for proper professional credentialing.
  6. Lawsuit Search and Review: A review of the Company’s litigation history is completed to assure no history of unprofessional or illegal business practices.
  7. “Make it Right Guarantee”™: The Company agrees to accept and abide by TrustDale’s Make it Right Guarantee.