Dale Cardwell is a six-time, Emmy award-winning investigative reporter based in Atlanta, Georgia. Dale has spent almost 30 years successfully exposing business scams, political corruption, and educating consumers to become their own best advocate.
Dale’s television career began at WKAG in Hopkinsville, Kentucky. His exposure of concerns related to the 1985 crash of a U.S. Army chartered jet that killed 248 Fort Campbell soldiers in Gander Newfoundland, made international news and propelled Dale to a prominent investigative role with the CBS-TV affiliate in Birmingham, Alabama. He went on to serve investigative reporting stints for WRAL-TV in Raleigh and WSMV-TV in Nashville before landing as a consumer investigative reporter for WSB-TV Atlanta, the number one station in the nation’s eighth largest television market.
In 1996, Dale joined consumer advocate Clark Howard. Together they formed the nation’s number one consumer reporting team. Clark and Dale won numerous awards for their business reporting, and under Clark’s tutelage, Dale became an expert at recognizing financial scams and determining the components that separate sound financial investments from those that are “too good to be true.”
WSB-TV expanded Dale’s role in early 2000 to include ferreting out political corruption and taxpayer abuse. Dale’s efforts saved Georgians tens of millions of dollars, led to the jailing of some of Atlanta’s most notorious politicians, and caused others to be removed from office. He left WSB-TV in late 2007 to run for the United States Senate. Holding the sentiment that government had been “bought” by corporate-financed special interests, Dale refused PAC (political action committee) contributions. In spite of the financing challenges, he captured nearly 25% of the primary vote in Georgia’s populous North/Central counties.
With a desire to directly empower consumers with solutions, in 2009, Dale launched his unique, business review and consumer advocacy company, TrustDale.com. This successful enterprise has now grown to encompass a multi-media platform including online, TV, and radio in the metropolitan markets of Atlanta, Nashville, Tampa, Birmingham, and Dallas Fort Worth. Thousands rely on TrustDale.com, the free online resource where consumers can obtain Dale’s recommendations to find the best local businesses. Dale and his consumer investigative team stringently vet and review businesses according to reputation, price, quality, and customer service. Those meeting the highest standards are eligible to become TrustDale “Certified” gaining Dale’s personal endorsement and the opportunity for promotion through TrustDale’s multi-media presence.
Dale continues his journalistic role on-air as the weekly consumer advocate host of TrustDale TV. The consumer problem-solving format airs in Atlanta, Saturdays on Peachtree TV at 11:00am. You can also view the current season right here on Trustdale.com under The TV Section. Comcast On Demand subscribers can find Trustdale TV on Channel 1 under Local Spotlight. Dale hosts TrustDale Radio with a similar consumer advocacy format sharing advice for avoiding scams and saving money. The show airs on Talk Radio Biz 1190am in Atlanta at 11:00am Monday thru Friday. The show is also available via podcast on Itunes, Android Play Store, and under The Radio Section of the website.
Do you have a question or a consumer problem you want Dale's help with? Click here to submit your problem to the Make It Right Team.
Off air, Dale is a much sought after speaker for business and community organizations as well as guest lecturer for college and university courses, sharing real-life consumer advice and researched solutions.
Outside of his professional pursuits, Dale and his wife Angie, a hospice nurse, have raised two grown children, Adam and Jessica, and make their home in DeKalb County, Georgia.